The biggest brands rely on digital marketing companies in Canada for their social media marketing needs.
However, if you’re planning to go the DIY way, while it’s going to be a challenge without the needed expertise by your side, a handful of essential tools can surely make your social media marketing efforts more impactful.
Here are 9 tools you need to rock your social media game in 2022:
Hootsuite
Hootsuite is one of the most popular social media management tools, which regularly adds new features to improve users' experience. Whether you need a simple stream that syncs across multiple platforms or wants to work more closely with your followers, Hootsuite can help you and your team achieve your goals.
The tool allows you to schedule and manage your social presences on multiple platforms. Track your online name, schedule and handle all social media marketing at once, and collaborate easily with the rest of your team.
Buzzsumo
The content creation process can be difficult, so tools that make it easier to research should really be in the toolbox of all marketeers.
Buzzsumo helps you find content that people are sharing, and how it’s being shared. This way if you want to create an article on a specific topic you can determine if there is an opportunity for your brand and if anyone has done this before. The research will reveal a lot about what kind of content people are sharing, what kind of language they use, and how people react to images.
Rebrandly
Rebrandly is a trusted and reliable social media marketing tool to make your links more noticeable and valuable with tools including custom domains and branded short links.
Rebrandly allows you to turn any link into a branded short URL. What that means is that you can show your customers the way through to your site using a link that starts with brand.ly/[your-brand]. Each Brandly link includes a tracking number so you can measure conversions and the effectiveness of the channel, content, and campaigns.
In short, Rebrandly is a social media marketing tool for building links with your brand. It lets you create branded short links that direct to any page on the web, keep track of all links you manage, and monitor all the clicks generated by your branded links.
Mention
Transform your social media and business communications with the powerful Mention tool. This social listening platform gives you the ability to monitor relevant conversations across the majority of social media platforms. It will help you filter noise that can distract you, and bring insights that can help you make informed decision-making.
Monitor status updates, Tweets, blog posts, media mentions, forums, and more across all social networks and on the web. Engage your audience directly through @mentions and direct messages. Find the best influential people using advanced search filters and track keywords to identify potential partners.
AddThis
A free tool empowering you and your team to share content effortlessly. AddThis tools are easy to add to websites, emails and ads. You can connect to over 200 channels including Facebook, Twitter, Instagram and Pinterest. AddThis provides a solution that is simple, effective and affordable rather than upgrading your CMS or integrating with multiple services.
The tool is easy to use, customizable and effective. You can quickly and easily add social share buttons or links to your website on your own or in just a few clicks with the no-hassle automation tools.
Social Status
Social Media marketers now have a dedicated platform to monitor and track their social performance. From measuring and managing to optimizing your social media profiles with reporting dashboards that provide much more than just basic analytics - with Social Status you can do a lot and then some more.
You can use Social Status's real-time reports and alerts to ensure that your social content is reaching the right audience. Its effective marketing reporting provides actionable insights to help you make strategic decisions and drive quality leads.
Canva
Ever wish you could design your own social media images? Canva makes it easy for anyone to create stunning graphics for their business, blog or anything else.
Canva is a free graphic design tool that makes it easy to create great-looking images. It has a clean, simple interface. It comes with pre-made templates you can use right away and over 1 million stock images and illustrations you can use for free or buy for less than $1.
Whether you need a featured image for one of your social media posts, or a banner to use across all of your social accounts, Canva makes creating images easier than ever.
Biteable
Biteable is a social media marketing tool designed to help you create effective short videos. With Biteable, you can customize your videos with a variety of free assets like animated scenes, professional-quality footage, and music.
If you're looking for a top-quality video tool that's easy to use and understand, check out Biteable. It's an excellent tool for creating informative and engaging videos with limited resources. The simple-to-use interface allows you to select from proven video templates, footage, music, and animated scenes.
Feedly
Feedly is a powerful tool for gathering and organizing all of the news and content from your favorite websites into one feed. The app surfaces interesting stories based on your interests and previous reading history.
At a glance, you can find new stories related to any keyword or website you specify, view multiple RSS feeds in one place, and keep track of important industry information with Feedly Pro.
Feedly also offers up a ton of different customization options, letting you create custom-tailored feeds that have just the information that you need.
Final words
The tools listed above will help any marketer stay on top of the latest changes in social media, and ahead of the curve on new trends to come. They will also help them be more proactive so that they don’t miss out on opportunities.
Simply try out everything on this list if at all possible, and then determine for yourself which ones work for you. At the very least, you’ll find something new to try and incorporate into your growing social media repertoire.
If you need help from experts, consider contacting an experienced digital marketing company in Kolkata that offers social media marketing solutions.
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