To say that remarketing (aka retargeting) can provide a huge boost to your conversion rates is an understatement.
In fact, retargeting can significantly increase your sales. That is if you know how to pull the right strings.
Unfortunately, many marketers struggle in the process, failing to come up with the right remarketing strategy and committing some basic (but critical) mistakes that hurt their ROI.
Here are three possible reasons why your remarketing campaigns aren't working the way you want them to:
1. You’re Selling
Sometimes the best way to sell is to NOT sell but help. This is more accurate today than ever when consumers don’t want to be sold; they want to be helped.
So, it’s important that your retargeting campaigns aren’t just another sales pitch. Instead of listing down the features, talk about the product’s benefits; discuss what pain points does it solves.
Add a humane touch to it with emotional elements. Make it something people can relate to.
In all, avoid the blatant sales pitch. Get creative with copy and media that brings high utility and/or entertainment value to the table.
2. You’re Still Saying the Same Things
If people didn’t care about it the first time, what makes you think they would care about it this time?
Completely change your context and content. Say something better and different in your remarketing campaigns.
Make sure what you’re saying is tailored to the needs and preferences of the target personas.
3. There’s No Better Offer or Value Proposition
You should ideally offer something better in your remarketing campaigns.
For instance, offer more discounts; add more value to your product stack; list down more (and targeted) features. Promise more after-sales benefits. Provide more incentives to compel people to take action.
This is one of the best ways to increase the conversion rate of remarketing campaigns.
Yes, it may increase your cost-per-acquisition. But leaving these prospects away and going after the new ones may be costlier.
Final words
Remarketing can be a game-changer for your business. So, spend just as much time on remarketing as you do on prospecting.
Remember, you spend a lot of resources on prospecting; it's a bad idea to let those people go who already know about your brand/business and products.
With little effort, you can re-engage them, and push them towards the end of the sales funnel. So, devise an effective retargeting strategy.
If you need help, get in touch with a good digital marketing agency in Canada.
There are many reputed digital marketing companies in Kolkata that have extensive experience in remarketing. Pick one and work along with them to create winning campaigns.
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