No more is LinkedIn a job marketplace. With over 260 million monthly active users (MAUs), it has now become a full-fledged communication channel that marketers can easily tap on.
This is more true for the B2B marketers, 94 percent of who already use this platform to distribute their contents-albeit ineffectively.
In fact, it is one of the best times for businesses to have a unique LinkedIn marketing strategy.
The contents in LinkedIn feed is seen 36 billion times every month. The organic reach is at its all-time high.
Moreover, it now stands as the most used social media platform amongst Fortune 500 companies, also reflecting the wider acceptability of the platform among decision-makers and senior-level influencers.
So, if you’re in B2B, it's important essential to have a well-defined LinkedIn marketing strategy with intent to build brand and drive sales.
Here are 5 simple but powerful tips to get you started:
1.Publish on LinkedIn Pulse
Pulse has emerged to be a great publishing platform. If you haven't already, incorporate it in your larger content ecosystem and start publishing there regularly.
Long-form contents, stretching up to 1,900 words work better, both in terms of views and shares.
When it comes to the format, how-to and list-based articles perform much better.
Further, per studies, headlines with 40-49 characters get the highest CTR and perform better.
In short, publish highly thoughtful, unique and valuable contents on LinkedIn Pulse.
2.Complete your profile
It's quite basic. But since LinkedIn remains an after-thought in the marketing mix for many, completing profiles thoroughly still get reluctance.
Of course, it's fatal.
LinkedIn profiles with photos get 21x more views and 36x more messages.
So, take your time to complete your profile. Be thoughtful. Don’t copy and paste your website's 'About' in the Bio section.
Come up with personalized contents. Get creative with the taglines and one-liners to catch attention.
And most importantly, use a clear and meaningful display picture and banner.
3.Upload content on SlideShare
LinkedIn SlideShare now has 70 million monthly active users. So, as a smart business, it only makes sense to leverage on this.
Now, good thing is that you do not necessarily have to publish original content here. From your blog, you can easily pick list-based articles and convert them into slides.
It's quick and easy.
But then if you can push original contents, it's even better.
If optimized well, contents on SlideShare show up on Search Engine Result Pages (SERPs) quite often.
4.Publish video contents
Just like every other social media platforms, even LinkedIn is pushing video contents extensively. So, anyone who's publishing videos on the platform gets more and wider reach vs. the texts and images.
Yet again, if you, or the top SMO company in Mumbai you’re working with, already have a distinct video strategy (which you, compulsorily, must have), coming up with relevant videos for LinkedIn wouldn’t be much of a problem.
Publish short-form videos. Given a relatively targeted audience for B2B, publishing moderately promotional videos on LinkedIn can make a significant impact on your sales.
And not to forget, they would help you with higher engagement and brand recognition, which will subsequently cascade to improve your organic reach on the platform.
5.Come up with unique and personalized captions
More than 50 percent of all social traffic to B2B websites and blogs come from LinkedIn.
So, the platform does pack seamless opportunity for you to drive traffic to your website and, hence, increase conversion.
All you've got to do is be thoughtful in your posts. Just pushing a single line along with a link and image won’t do the trick. If you really want more CTR, you've got to come up with unique, relevant and a bit longer captions.
(This doesn’t mean you copy-paste paragraphs directly from your article!)
This is an opportunity to make your proposition even more enticing to click on. And with LinkedIn users more attentive vs. users of other social media channels, they would happily consume these captions, and act on it provided it's engaging and valuable enough.
So, take your time to write personalized and tempting captions.
You're leaving big money and branding opportunity on the table if you're not leveraging on LinkedIn in 2019.
The social media is fast growing with its CEO Jeff Weiner chasing the target of 3 billion users. (Currently, it has over 500 million users!)
As it grows, it would also unfold many opportunities for businesses. Of course, the competition will grow just as quickly. This is why acting today and right now is so important.
With competition comparatively low and opportunities ignorantly overlooked by many, LinkedIn is a haven for B2B to build a brand and drive sales. Act today. For assistance, hire one of the top digital marketing companies in India and work along with them to achieve more.