“Facebook is dead!” “Facebook is dying!”
The social media giant boasts 1.96 billion daily active users. On average, users spend 19.6 hours a month on this platform.
So, while you can debate the relevance of Facebook, the numbers state one simple fact: Facebook is a very important platform for businesses. And you cannot afford not to be serious about it.
Here are 12 Facebook Marketing Tips for This Year:
Complete your profile
Don't leave things for later. Don't half-heartedly complete the fields. Take your time to provide as much and valuable details about your brand as possible. For example, don't simply paste your site's 'About' section to your Facebook bio. Come up with something relevant that's contextualized to this platform. So, as a first step, before you do anything with Facebook marketing, make sure your profile is complete.
Invest more money in paid ads
You can increase the number of people who see your posts by advertising on Facebook. You can also use paid ads to target specific demographics such as age groups or interests. If you have an ad budget, it would be wise to spend it on Facebook advertising because it's one of the best ways to get your message out there. Remember, in this year, there's no such thing as "organic" for new brands on Facebook. The more you spend on Facebook ads (optimally), the more opportunities you'll have for higher visibility, engagement, and conversions.
Focus on video contentVideo is the best content for Facebook, and it’s a great way to build an audience. But you need to make sure you have the right video strategy in place. There are many ways you can create engaging, high-quality videos for your business — from live streams to recorded content. But most importantly, you need to make sure you have the right audience in mind when creating these videos. If your audience isn't watching your videos, then you're likely not reaching them in any significant way. So it's important that you know who your ideal viewer is and what they want out of an experience with your brand.
Learn from your top competitors
One way to get ahead of the competition is by learning from them. For example, take a look at what other businesses are doing and see how they’re getting people engaged with their brand. This will help you figure out how to improve your business in ways that no one else has thought of yet.
Don't overlook Facebook Messenger
Facebook Messenger is a great channel for engaging with customers and prospects. It's easy to use, it integrates with other platforms, and it's free. The messaging app is a powerful tool for building relationships with customers and deepening their engagement with your brand. It's also a great way to drive sales-and get customers to react to events or campaigns in real-time.
Running a contest or giveaway might be one of the most effective ways of getting people interested in your brand. When you run a contest, it will help you engage with your audience and attract new fans. In addition, it will also increase engagement rates on your Facebook page and boost the number of followers who like or share your content.
Promote Facebook page on other platforms
The most common social media platform is Facebook, but it's not the only one. You can also promote your Facebook page on Twitter, Instagram, and YouTube. The most important thing is to have a good strategy and target your audience according to the social network they use. Try different captions and creatives to push your Facebook page on other platforms. Tell people why they should follow your brand on Facebook and the value they can avail by doing so.
Encourage people to leave positive reviews
Positive reviews on Facebook can be one of the key differentiators for your brand. The more positive reviews/ratings, the better it would reflect your business. It can help build high trust value for you. So, encourage your customers to leave Facebook reviews. You can ask them this through posts on the platform itself or through emails.
Keep your Cover Photo topical
On social media, every month is something new. Make sure your brand is up to date with everything happening in your industry and pop culture through topical cover photos. Change the cover pic at least once every month. Work with your graphic designer to ideate attention-grabbing and engagement-driving Facebook cover pictures.
Go live more often
Going live is a great way to engage with your audience and show them what you’re up to. It’s also a great way to build brand awareness, drive traffic and increase engagement. Facebook Live is a great way to capture more leads and sales by interacting with customers in real-time. The only problem is that most businesses are not ready for a live broadcast. The good news is that there are plenty of ways to get started without spending a lot of money. Get creative with how you want to go live and what you're going to say. For e.g. you can team up with influencers in your industry and let them take over your Facebook Live. There are many such ideas!
Spend time in analytics
Analyzing data from your posts will help you identify patterns and trends that may have otherwise gone unnoticed if you hadn’t looked at them closely. Facebook has an amazing analytics tool that allows you to see how people are seeing your posts, what they're clicking on, where they're coming from, and much more. You'll quickly find out what types of posts work best for you and what types don't. This will help you create better content going forward so that you can reach as many people as possible!
Post more content
Just posting once a day may not be sufficient. You may need to increase that volume to share more Facebook posts daily. Understand that the more content you produce, the more opportunities you will have to reach out to your audience, engage them, and drive a meaningful outcome. So, give a hard look at your content calendar and give some thought to the volume of content you're sharing on this platform. You may want to increase that.
These are some of the practical tips to help you power up your Facebook marketing efforts. Admittedly, Facebook marketing in this year isn’t the easiest of tasks; it’s a lot harder. But given just how big and relevant this platform still is, the ‘hard work’ is worth the rewards.
If you need help, consider getting help from experts. Kreative Machinez is a leading social media and SEO service provider in Kolkata, homing a large team of Facebook experts that has helped many B2B and B2C brands dominate this social media platform. Playing one of the favorite social media and SEO companies in Sydney, Kreative Machinez assures to deliver you the results you want. Get in touch today and move forward confidently to grow on Facebook.