10 High-Impact Contextual Marketing Tips (Part 3/3)
In the previous part of this 3-post series, we discussed the benefits of contextual marketing. Check it out here: Contextual Marketing: All You Need to Know (Part 2/3)
Here are some of the important tips to create and implement contextual marketing tips:
Formulate a strategy
The first step in contextual marketing is to formulate a strategy. This involves deciding what you want your product or service to achieve, how it will reach your customers, and how you will measure its success. A good strategy helps you decide which channels to use, how to communicate with them, and when and what kind of content should be used there.
Understand your target audience
The first step in creating a contextual marketing strategy is knowing who you’re targeting. This will help you establish the right messaging and deliverables for each audience segment.
Personas are fictional representations of consumers who use your product or service in a specific way, based on their demographics (age, gender, location) and motivations (needs). These personas can be used as models when designing campaigns as well as content creation strategies.
Engage with customers
Before creating any content or campaigns related to contextual marketing, make sure that it’s relevant and engaging enough for your target audience. This means paying attention to what matters most to them so that you can create content that addresses their needs and interests – not yours.
Structure your marketing message
Create a message that will help you reach the defined goals. You can do this by thinking about the problem that needs solving, the pain points that exist in your market, and how the solution will solve them. Your goal should be to inform potential customers of their problems and make them feel better about themselves as they take action toward their solution. By doing this, they’ll be more likely to not only buy from you but also recommend your services/products to others who are also facing the same problem!
Develop a communications plan
Once you have a solid idea of what your message should be about and how it should be structured, start developing a communications plan for getting it out there. This process may involve hiring an agency or creating a campaign yourself through social media posts and other forms of digital marketing channels.
Use data analytics to measure success
Data is the lifeblood of any marketer’s operation, so it makes sense that it should be used to its full potential to help improve performance and ultimately, increase revenue. For instance, a brand can use data analytics to determine what kind of content is most effective at driving engagement or sales. The right message can generate the right amount of engagement, while ineffective content will have a negative impact on your results.
Prepare for the future
The best way to ensure you’re making decisions that will benefit your business long into the future is by taking advantage of predictive analytics. Predictive analytics allows you to identify trends before they happen so you can take action before problems arise.
Create a strong brand identity
Creating a strong brand identity is to clearly define what your company stands for and how it will benefit the customer. Once you have defined this, it is important to communicate this ‘identity’ to your customers. Make sure that you keep the same feel and tone throughout all of your marketing materials, whether it be email, social media, or print ads.
Create an emotional connection with your customers
A lot of companies forget that people are emotional beings who make decisions based on emotion, not logic. Customers are more likely to buy something they like than they are something they need or want so it is important that you make sure your products or services appeal to their emotions as well as their minds.
Creating an effective contextual marketing strategy is easier said than done. So, if you need help, consider getting in touch with no 1 digital marketing company in India. Find an experienced digital marketing service provider company that specializes in contextual marketing. Tap on their expertise to create and implement high-value campaigns.