Did you know 46 percent of all Google searches are looking for local information? (Source)
Here's another number…
By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source)
If you own a business that targets the local market, basic optimization measures can virtually change the game for you.
Now, of course, you know the basic local SEO tips:
- Have Google My Business (GMB) page
- Make sure the NAP is correct
- Encourage people to leave good reviews
- Get citations
But there's much more to local SEO. Follow these 3 quick and less-known tips to boost your strategy and drive greater rewards:
1.Win backlinks from local (and relevant) websites
When you're trying to ace a local market, you don’t just need high-quality and relevant backlinks… you need backlinks from local websites for better results.
So, if your business is based in Plymouth, don't try to get backlinks from a website of a business in Edmonton, no matter how "high quality" it is.
Your predominant efforts must be focused on local backlinks. They are more effective for local businesses.
If you need help crafting a good local link building strategy, get in touch with any of the best SEO companies in Kolkata.
2.Get employees (and friends) to like the good Google reviews
Not all reviews get shown on the front of Google Business Profile. Usually, it's three.
Now, Google "randomly" picks these three reviews. What if they pick the bad ones?
This is a worrying question when you realize…
- 93 percent of local consumers use reviews to determine if a local business is good or bad. (Source)
- 73 percent of customers value the written review over the overall star rating. (Source)
- 85 percent of buyers trust online reviews as much as a personal recommendation. (Source)
So, while it's important that you don’t get negative reviews in the first place (and even if you get one you must handle it correctly), you must invest to ensure that the bad reviews don't show up on the front of Google Business Profile.
How to do that?
By liking the good reviews that you want to rank on the front.
A recent study published on Moz confirms that Google shows reviews with likes 85.0 percent more vs. the ones with zero likes.
So, get your employees, friends and everyone you know like the positive reviews that you want to show up on the front of your Google Business Profile.
This can make a big difference.
3.Target keywords with "near me" and "close by" phrases
Search queries with "near me" and "close by" have grown by more than 900 percent over the course of two years.
Other locally-relevant phrases, too, have seen a surge in their search popularity.
So, it's the best time to redefine your keywords research process to incorporate the shift in how people search online.
Focus on locally-relevant keywords that also include the name of your town, city, and state.
Once with the right set of keywords, optimize your website with them. Create new content around these local keywords.
And then give it some time. You will see your website ranking higher on Google for the right and relevant local queries.
These are three quick, simple and relatively less-known tips to rock your local SEO strategy and improve your results.
If you need further assistance and even more rewards, hire a company that offers the best digital marketing services in India. Work with them to increase the footfalls in your store.