The law of demand and supply is universal. And it plays a key role even in the digital marketing world. The demand and supply of attention and content from the consumers and creators all mix to create an ecosystem that...
In the previous post of this 3-part series, we discussed poor (and insufficient) lead magnets and reluctance to invest in paid ads. These are two very common reasons why many people struggle to capture more leads. If you didn’t read...
Yes, it seemed easy! With big and small companies spending large on digital marketing, launching an agency certainly looked like an interesting idea - lucrative and with a good future prospect. But then a certain pandemic happened and all the...
A lot has changed - and a lot more will change. Consumer purchasing behavior is at the top of that list. During this economic contraction, hammered worse by the COVID-19 pandemic, your customers might not have the money to purchase...
No matter the marvel of your product, unless you market it properly, it would remain invisible in the crowd of competitors. But then marketing products or brands is no easy. At a time when strategy seems to be taking a...
For the past few months, Google’s Broad Core Algorithm has amassed massive attention in the SEO community. And a large part of that attention went to “what” “how” and, yes, “f$ck!!” What it is? How to deal with it? How...
The traditional narrative is simple: Publish high-quality content and people will share and link it. While it still works, acting passively is no more a reliable (and smart) strategy. Meaning, if you want more shares and backlinks, you have to...
Did you know 46 percent of all Google searches are looking for local information? (Source) Here's another number… By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source) If you own a business that targets the...
Spoiler: You already know what this "simplest way" is. (And it isn’t directory submission or social bookmarking!) But before that, here are some numbers… 65 percent of marketers affirm that link building is the hardest SEO tactic to complete. 41...
