There are tons of digital marketing tools out there.
Which one you should use largely depends on your unique needs and requirements.
However, one thing is evident: Just relying on one tool won’t be much of a help. You would need a mix of several tools to do thorough research, carve the right strategies, and make swift execution.
In fact, almost every top digital marketing company in Canada uses tens of such tools to help their clients.
Now, of course, you can’t spend all your marketing budget on just the tools. So, you have to ration thoughtfully to invest in only those that will bring you the most value.
Again, it largely depends on your distinct needs and requirements. But that said, here are five very popular digital marketing tools that you should definitely have in your arsenal in 2022:
1. Semrush
Millions of marketers around the world use Semrush to uncover competitors they're missing, find new keywords to grow their audience, and stay up-to-date on the latest industry trends.
Semrush gives you instant access to a wealth of information about any competitor. Their SEO ranking, estimated traffic value, SEO keyword rankings, content optimization tips, and social sharing metrics, are just some of the many features that can empower your campaigns and strategies.
2. Hootsuite
Hootsuite is one of the social media management tools that help organizations manage multiple social media accounts from a single dashboard.
With just one tool to manage multiple social media accounts, you can execute all aspects of your digital marketing campaign efficiently.
Publish content across multiple channels. Also, track engagement and conversions with robust analytics. Schedule posts in minutes with pre-crafted messages and an intuitive publishing toolset.
3. Mailchimp
Perfect for any size email list, MailChimp lets you create beautiful emails with a WYSIWYG editor.
With MailChimp, you can design beautiful emails and custom landing pages, create a subscriber list, send newsletters and track the results of every campaign.
Give to charity, grow your business, or send a product update. Let your imagination run free! Take advantage of advanced features such as A/B testing, analytics and templates to make sure your emails are effective each and every time.
4. SurveyMonkey
SurveyMonkey is an online survey platform that enables you to create your own surveys, polls and forms for free. Turn your ideas into actionable data quickly and easily.
SurveyMonkey offers the best free and paid survey software. Connect with millions of potential customers or clients. Generate real-time and targeted insights with your own branded surveys.
5. Hotjar
Hotjar is a very popular CRO tool to gain valuable insights from your website, landing pages and online marketing campaigns. With one simple integration Hotjar reveals the real customer experience.
Hotjar optimizes your website by collecting feedback directly from your users and using real-time analytics to deliver an instant and dynamic picture of the online behavior and feelings of your target audience. Information collected includes mouse movements, clicks, scrolling behavior, goal completions, purchases and much more.
Final Words
No matter your business type and size, there are digital marketing tools that work for you to help generate leads and get your brand in front of potential customers. And though the best marketing tool is the one you can afford, all of these five digital marketing tools have proven that they are worth every penny. Hopefully, this list will help you determine which tools fit your needs as a business owner.
If you need help from experts, search "digital marketing company near me", list down a few top names, do some research, and contact an experienced agency.
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