You ran an excellent Facebook ad campaign. It brought you many leads. But now what?
Those leads won’t automatically convert. Just because someone gave you their contact details does not mean they would purchase from you. (Just ask any SEO company in Delhi or anywhere for that matter.)
Many B2B and B2C brands struggle with Facebook ad leads conversion. While they do manage to generate leads, their sales number remains low.
Don’t be one of them!
You can either hire a digital marketing company in UK or implement these five tips to convert Facebook ad leads into leads:
1. Immediately put them into an email drip campaign
Don’t capture leads and send them a sales pitch immediately,
Similarly, after collecting people’s information, don’t wait for a “perfect” moment to connect with them again.
As soon as you have their email address, put them into an email drip campaign.
Ideally, you want to have multiple such campaigns for lead nurturing. Each of them should be designed based on different buyer personas. A higher level of personalization will ensure your email drip campaigns are more effective.
2. Offer them free value
You may have generated the leads by promising something free; like discounts, ebooks, coupon codes, free trial, limited-time access, and more.
So, of course, offer what you promised.
In addition, offer more free value if possible.
The more value you provide to them, the better it would reflect on your brand. And a better brand positioning where people trust you and appreciate the value you brought to them will inevitably increase your conversion rate.
3. Leverage the power of video
Videos are very powerful. They can significantly increase your conversion rate.
So, whatever conversations you’re having with the Facebook leads, try to have a large part of them in videos.
Integrate videos into your sales pages and other landing pages.
(Of course, this means the videos ought to be of good quality and relevant; don’t just distribute them for the sake of it! Ensure the videos are targeted and deliver high value to the audience.)
4. Focus on driving engagement
Engagement is very important for conversion. It also helps boost brand credibility, as well as increase customer lifetime value. Moreover, if done right, it can turn customers into brand advocates, bringing you bigger rewards.
So, once you have Facebook leads, focus on engaging with them; strike meaningful conversations.
You can do this by adding them to a Facebook Group or Telegram Channel. You can also try SMS marketing. Or even in emails, you can encourage them to respond to your emails and have a conversation there.
5. Run retargeting Facebook ads
Not all the Facebook leads you have captured would engage with you. They may not click on your emails or take any desired action.
In such a scenario, Facebook retargeting ads can be very powerful. You already have their email addresses and other contact details, along with possible other data points. Run ads against them; remind them about your brand and product. Let them know about the action you want them to take.
With retargeted ads, you can even offer additional discounts and other perks to compel them to take an action.
Final words
These are five effective tips to help you convert Facebook ad leads and make sales.
Admittedly, executing these tips is easier said than done. So, consider getting help from a reputed digital marketing company in UK.
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