UXO is the new SEO.
Or so it looks ever since Google released its RankBrain in 2015.
Google’s RankBrain is a machine learning-powered algorithm that ranks website, in part, based on the experience of the visitors.
Did they like the website? Did they find the content on the website useful? And so forth.
Fun Fact: RankBrain is the third most important ranking signal in Google SEO.
Recommended Read: 5 Steps to Change Your SEO Strategy For Semantic Searches
So, if you want your website to rank higher, it’s no less than essential today to ensure it delivers good UX value to the visitors.
Here are 5 practical tips to improve your site’s User Experience and champion SEO:
1.Design the website for mobile users
When thinking about their website design, many people think/imagine from the desktop perspective.
This needs to go away in 2019. Because…
- We now have more people accessing the internet via their smartphones vs. desktop. (And the difference between the two will only widen in the coming years.)
- Google has long rolled out its mobile-first indexing.
So, keep mobile users at the top of your priority list when thinking about your site’s design. Design, improve and fix site’s components keeping these users at the very center.
Once you change your approach, a lot of pieces of the puzzle will fall in the right places.
2. Take down the unnecessary features
Minimalism is the new website design trend that’s dominating 2019. And that’s what you need.
Take down all the unnecessary (and even necessary) features from your site. Uninstall the third-party add-ons.
Most of these features significantly slow down the website. Moreover, they also interrupt a good browsing experience.
(For instance, popups might help you generate more leads, but they are also quite interruptive that many visitors might not appreciate.)
So, give your website a hard look. Tone down its features (and appearance) to make it simpler and lightweight.
3.Make it as fast as possible
- One second delay in page load time can lead to 11 percent loss in page views.
- One second delay in page load time can lead to 7 percent reduction in conversions.
Even if you have hired the top SEO companies in USA and are deploying advanced strategies, your website is unlikely to rank higher for competitive keywords if it loads slowly.
Improve the load time of your site. Make it as fast as you possibly can. Anything above 5 seconds needs to be taken care of. Less than 3 seconds is preferable.
The faster the site loads, the better will be the experience of the visitors.
4. Enhance its interactive value
Yes, the site needs to be simple and minimalistic. But that doesn’t mean it has to be boring.
Bounce rate and session duration are two very important ranking factors that RankBrain considers. Meaning, you must make sure that visitors lurk around on your site for longer and engages with it.
This is where interactive content comes in.
Publish infographic, memes, images, videos and other forms and types of relevant content that encourages visitors to engage with them. This also means avoid solely relying on plain, text-centric vanilla content.
5. Hire digital marketing company in USA
This is straightforward and often the only way. After all, improving the site’s UX, measuring its result and then making further improvement are easier said than done.
Moreover, user experience optimization is much more than just fixing evident flaws. It includes diving into the analytics and understanding visitors’ behavior closely before making any change.
Having professionals by your side can make the whole process seamlessly easier and efficient.
So, look around, do your research and find one of the top SEO companies in USA to work along with.
Today, you need to give your website visitors more than just content/service. With competition so high and search engines’ changing framework, you need to deliver them a good experience.
Optimize your website for good user experience.
If the visitors love engaging with your website, in the long-run, you will end up reaping big SEO benefits – higher ranking for competitive keywords, more CTR and desired conversion.