Don’t rush to create your digital marketing strategy… There are various things you need to bring into place before you get there. The preparation for creating a digital marketing strategy is a task in itself. Failing to check the right...
It doesn’t matter what you’re trying to get your website visitors to do… Sign up for your newsletter, fill up a form, follow your Instagram page, place a purchase order, or anything else… There are some effective and proven tactics...
In the previous post of this 3-part series, we covered how business owners can smartly price their products to boost online sales. We also discussed the need to update marketing copies based on the requirements and challenges of the now....
Things are difficult but not impossible. Remember, some of the biggest brands have been built on the back of economic challenges - from Apple and MailChimp to Airbnb and Groupon. So, if you’re facing difficulties to keep your business afloat,...
Unless your customers live on Mars, they are, in one way or another, affected by the on-going pandemic. So, there’s just no way you can - and should - continue with your regular editorial calendar, disregarding the present crisis. It’s...
Owing to the COVID-19 pandemic and economic downturn, the consumption behavior of your customers has changed - and so has their financial standing. This demands a (dramatic) change even in your digital marketing strategy. At present, people aren’t necessarily looking...
You have likely heard that there are no secrets to ranking high on Google in the quickest time, have you not? That is true. And not true. There are no SEO secrets. But, at the same time, there are some...
You cannot simply write a blog post and expect it to generate you traffic and drive conversion. There are a few specific traits that high-converting content share. And if your content lags in them, you can bid adieu your expected...
This could perhaps be the biggest update from Google for the SEO community since its mobile-first index announcement. The search engine has now changed how it treats noFollow link attribute. And this could finally put a stop to the never-ending...
