Every big digital marketing company in USA ensures they have a definite Pinterest strategy for their clients. There's a reason why!
With 431 million monthly active users, Pinterest remains a critical social platform, especially for B2C.
So, if you're looking to expand your brand's reach and drive top-of-the-funnel awareness, Pinterest is unmissable.
Here are 12 important tips to do Pinterest marketing the right way:
- Be creative with Pin formats
When it comes to Pinterest marketing, there are a variety of ways you can use images to promote your business. From text-heavy pins that include a short description and a link to your website and social media profiles to more visual posts with a high number of likes and shares. The key is to be creative with the format of your pins.
- Optimize your pins for SEO
One great way to increase traffic to your pins is by optimizing them for search engines. You can do this by adding keywords to the descriptions of your pins and boosting them in search results. For example, if you want to boost a pin that talks about "customer service," add "customer service" to the description text of the pin and boost it in search results as well. If you need help, get in touch with any of the all SEO company in Quebec City or wherever you're based in.
- Tap on Pinterest ads
Pinterest ads are great for pushing your brand out to the masses. But you may not be aware of all the features that can help you tap into those audiences. For example, you can target users based on the interests they have in common with your brand. You can also track how many people have clicked through to your page and even who they are by looking at their browsing activity. So, before investing in ads, be sure to spend some time learning about running ads.
- Keep an eye on metrics
After you've run a Promoted Pin campaign and collected your first data points (like clicks, impressions, and conversions), review these metrics regularly so that you know what's working well and what isn't. This will give you a better idea of how to optimize your campaigns over time as well as help keep up with changes in the industry or new trends within Pinterest itself.
- Craft engaging pin descriptions
Pin descriptions are the first thing people see when they click on your pins. This is why you should spend time crafting a great description for each pin you post. Remember that it’s not just about the content; it’s also about how you present that content. Use clear, concise language that adds value to your audience. Also, again, you want to make sure that your pin descriptions are SEO-friendly by using keywords that relate to your content and that people who click on them will find helpful - not just for this specific pin but for other pins too.
- Run contests to attract followers
Pinterest contests are another great way to get people to follow your account. The best part? They don’t cost anything! Just create an awesome contest around a specific topic and encourage people to follow your account while they participate. Once they do, they will be entered into a drawing (or more than one!) for prizes such as gift cards or other goods.
- Repin others' content
When you repin someone else's content, that person will see it on your profile and be able to click through to the original pin. It's a great way to share and amplify other people's work, and it can help you build a bigger audience as well. Also, this helps you build relationships with other users, paving a way for collaboration in the future.
- Embed pins on your blog posts
You can also use Pinterest for its embed function to display images from other websites in your blog posts. This way, readers can be exposed to some of the best content on Pinterest (in your boards) without clicking through it directly. And if they like what they see, they may even end up following you on Pinterest.
- Promote your Pinterest profile on other platforms
Pinterest is a social network that thrives on sharing and conversation. That means if you want to grow your following, you need to promote your account on other platforms. For example, you can use Instagram to promote your Pinterest profile. You can also use Facebook to promote your Pinterest profile and even go so far as to create an ad for your account. This will help you reach more potential followers who are already following you on other platforms.
- Curate high-value boards
One of the best things about Pinterest is that it gives users an opportunity to curate their own boards with images they find interesting. But if you're not sure what kind of images will interest your audience, then testing them out is a great idea! You can do this by creating multiple versions of a board with various content types (photos, blogs, quotes). Then run A/B tests on different variations until you find one that gets more engagement than others while still keeping all the other elements intact (like titles).
- Collaborate with other users
Pinterest is a place where people share and discover ideas, but it can also be used as a platform for collaboration. By joining groups and commenting on other members' pins, you can build relationships with other users and help them promote their content too. This is especially helpful for businesses that want to raise awareness about their brand or products.
- Hire experts for faster growth
When you're trying to grow your Pinterest account, it's important that you work with an expert who can help you optimize your site and improve the quality of your content. This will increase engagement, which means more people will see what you have to offer and follow back. So, find a good digital marketing company in USA that has expertise in Pinterest marketing. Take their help in growing on this platform.
These are some of the practical Pinterest marketing tips to help you drive better organic results on this platform. Of course, more followers and higher engagement won’t happen overnight. You’re going to have to spend time creating great content. But if you’re consistent, the “Pinterest reward” for your business can be unimaginable.