Marketing-driven growth doesn’t have to be slow. Not at least if you have deployed smart growth hacking measures.
An effective growth marketing strategy can skyrocket your small business, enabling it with unimaginable growth and dominance.
Admittedly, aggressive cost optimization isn’t an exact forte of growth marketing, which usually puts off many small businesses. But even if at a premium, in a high-risk-reward situation, you can gain top-of-the-funnel attention and build a strong brand presence. Then in the subsequent months, you can easily cover the initial higher costs through increased (and persistent) sales.
In that, if you own a small business, follow these five growth marketing tips:
1. Multiply your content creation game
Content is the lever of your digital marketing strategy. But just publishing a few pieces of content every once in a while won’t help you.
You need to level up your content creation game in terms of quantity.
Produce content in large quantities. In fact, the more content you produce (on your website, social media, and other platforms), the more growth opportunities you will discover.
So, focus just as much on the quantity as you do on quality. This is one of the key tactics today that every digital marketing company in Kolkata will tell you about.
2. Team up with niche influencers
And not just one influence. Team up with a group of them so as to instantly boost your brand awareness across the board and get people to know your brand and products.
Indeed, influencer marketing is far from easy. One of the first roadblocks is finding a good influencer who’s relevant to your niche and has an “engaging” audience.
Do the work needed. Consider hiring a digital marketing agency in Canada for help. Reach out to good niche influencers and create parallel campaigns.
3. Run social media ads
This is the most obvious part of any growth marketing strategy.
Run social media ads more aggressively across all relevant social platforms. Further, also run ads where your competitors aren’t very active.
Try different ad formats, various types of creatives, and copies.
Again, planning and implementing successful social ad campaigns is far from easy and if you don’t have extensive experience in this, you will inevitably get poor ROAS. So, get help from a digital marketing company in Kolkata.
Read PART 2: 7 Growth Marketing Tips for Small Businesses (PT 2/2)
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