Yes, your business is hit hard due to the ongoing health and economic crisis.
But then it is what it is…
You now have to pick up the pieces and navigate through the challenges, towards revival and growth. It’s not going to be easy but this is where you double-down in your digital marketing efforts and take up efficient and innovative approaches to maximize the returns.
In line with that ‘efficient’, ‘innovative’ and ‘maximize’, here are three digital marketing tactics you need to try during these difficult times:
1. Connect With Your Customers For Review
The power of reviews is secret to no one.
72 percent of customers won’t take an action until they read reviews.
91 percent of millennials trust online reviews as much as friends and family.
In fact, a single business review can increase the revenue by as much as 10 percent.
So, have you been reluctant to review and rating of your business all this while, you need to get serious about it now.
Connect with your existing/old customers and ask them to leave review for your business/products on relevant platforms.
The more the good reviews, the better for your business.
2. Show Genuine Appreciation To Relevant Stakeholders
Irrespective of the industry, every kind of business is struggling at present due to the on-going crisis.
The first step in picking up your business is communicating with the customers and other relevant stakeholders. And the first part of that step is showing your appreciation to them for their support.
This is not only a nice thing to do but also has subsequent benefits.
- It shows a humane side of your business.
- It provides brand-building opportunity.
- It helps connect with your audience on a more interpersonal level.
So, be it on your website, social media platforms, or other channels – thank all the stakeholders for supporting your business all this while. (And subtly ask them for continuous support!)
3. Invest in Top-of-The-Funnel Content
For many businesses, this might not be the best time to sell to customers. Instead, this is the time to generate awareness for your brand/products.
And the way to do that is by creating more of top-of-the-funnel content.
Publish content that wins your brand more attention and engagement. Attract more people; communicate with them on relevant subjects. This will pave your business the way to effectively make bigger conversion when the existing crisis starts receding.
Here, you’re likely going to need help from experts. So, consider hiring an agency that offers best SEO services in Kolkata.
We have also covered this topic in detail in other posts. Check out:
- The (Right) Content Strategy for This Pandemic
- Change Your Content Strategy Amid COVID-19 Crisis – Here’s How
These are three digital marketing tactics you need to try during this crisis.
This is the time to adapt to the challenges of now and explore newer avenues to revive and thrive your business.
For help, find a good digital marketing agency in Kolkata.