Read part 1 here: How to Resurrect Your Dead Facebook Page? [Pt 1/2]
7. Partner With Influencers
One of the best ways to resurrect your dead Facebook page is by partnering with influencers. These are people who can help you spread the word about your business and get back in touch with your fans. They have a large audience and they can help build your following on social media. So, list down a few influencers in your niche and reach out to them with a good value proposition. Use their reach to expand your reach.
8. Invest in Paid Ads
The best way to improve your Facebook page is by investing in paid ads. It costs money but the return on investment is huge! Not only will it help you get more views and interactions on your page, but it also helps you reach more potential customers. Just make sure that your ad campaigns aren't sales-driven. Instead, they should focus on building brand awareness, driving engagement, and getting people to like/follow your page. With ads, you can reach out to a highly targeted audience who will be more likely to engage with your organic content in the coming days.
9. Adopt a Zero-Link Content Policy
This is very basic. No social media platform wants its users to leave its site/app. So, the posts that contain links usually get the lowest reach and engagement. To avoid this, make sure you have a zero-link content policy where none of your content should include any link. At least in the first few months, as your page gets back on its feet, you don't want to push any link.
10. Add CTA to Your Email Newsletters
If you have an email newsletter (which you should), make sure all your subscribers know about your resurrected Facebook page. Send them an email explaining why were you on an FB break, why your business is now focused on this platform again, and why they should consider following your page. Tell a story, make it engaging, and ensure that you're giving the readers a reason why they should care about your business Facebook page.
11. Be More Active
This doesn't only mean you have to publish more content. Yes, you do! But in addition to that, there are many other ways you can stay active with your business Facebook page. For one, respond to every comment. Second, leave comments on others' posts. Join ongoing conversations that are meaningful; add value to those conversations. In all, spend more time on Facebook. You will discover several growth opportunities; you will find new ideas on how you can revive your Facebook page.
12. Hire Experts to Help You
There's no better way to resurrect your business Facebook page than to get help from experts. Hire a digital marketing agency in UK. Or look for an experienced digital marketing agency Kolkata. Make sure it has a dedicated social media marketing team that specializes in Facebook. Talk to them about the plan of reviving the Facebook page. Listen to their ideas and insights. Offer whatever help they need from your end. And let them take care of the entire campaign. They know what they are doing; they can bring your Facebook presence right on track, even ensuring the page's faster growth.
Facebook Has Many Opportunities
Don’t discount Facebook just because the organic reach of your content is down. There’s still a lot of attention on the platform; there are many opportunities. So, instead of moving to a new platform entirely, create a plan on how you can tap on the existing opportunities on Facebook. If you can manage to gain even decent traction on your Facebook page, it can be a game-changer for your business in 2022.