Of course, SEO is all about driving organic traffic to the website.
But what if those visitors never really convert? What if they leave the website without purchasing?
In fact, this is a big challenge for e-commerce businesses. While the traffic is good, the conversion rate is poor.
This is why these businesses and the best digital marketing companies have shifted their focus from ‘SEO for traffic’ to ‘SEO for sales’.
Here are five SEO tips to help you drive e-commerce sales:
- Optimize Your Website for Mobile Users
The number of mobile users is increasing day by day, and it has become a matter of concern for all businesses to optimize their websites for mobile users.
If your website is not optimized for mobile devices, then you are losing a lot of potential customers.
- Use Keyword Research Tool To Find Best Keywords
Keyword research is fundamental to SEO. You need to know which keywords people are using to find products like yours so that you can rank higher in search engines and drive more targeted traffic to your e-commerce store.
There are many keyword research tools available online which can help you find the right keywords that will help boost your sales.
- Update Product and Category Descriptions Regularly
It is very important to update product descriptions regularly because they play an important role in attracting customers to your product page.
If you have an updated description with accurate information about each product and category, then it will attract more customers to your store and increase sales as well as the conversion rate of each page on your website.
- Link Internally Within Your Site
Linking internally within your own website is a great way to increase traffic from search engines and give users a better experience when browsing through your store.
Linking internally will also boost user experience because it helps users navigate more easily through your site and find what they’re looking for faster.
- Use Schema Markup on Product Pages
Schema markup allows you to communicate information about products directly to Google Search Results Pages (SERPs).
This markup tells Google exactly what kind of content is on each page so that it can better understand what each page is about and display that information in SERPs. For example, if you have a wine shop, using schema markup will highlight all of your wines in SERPs.
- Make Sure Your Website Loads Quickly
The faster your website loads, the better it is for SEO as Google gives higher rankings to pages that load quickly.
If users see that your site takes too long to load, they’ll go somewhere else and won’t even bother clicking on links from search results.
- Publish Content that is Unique and Compelling
Create high-quality content about your products and services. One way to get more traffic from search engines is by creating high-quality content that answers common questions about your products or services.
For example, if you sell organic food products, you might write articles about how organic foods are healthier than non-organic foods or why people should buy organic instead of non-organic food items in general.
Search engines love fresh and relevant content so this strategy will help you boost your rankings on SERP.
- Optimize Your Product Images
You can also add captions under each image which helps with user engagement and search engine optimization (SEO).
- Have a Clear Call-to-Action
The most important element of any page on your site is the call-to-action, which is usually a button or link that leads users to a transaction.
A clear and obvious call-to-action can push your visitors towards making a purchase. This should be placed above the fold, where users can see it easily.
- Include Keywords in Your URL
Good SEO practice is to include keywords in your URLs so that search engines can easily determine what each page is about. This can also help with ranking in Google and other search engines.
- Use High-Quality Images and Videos
Images are an important part of any e-commerce site because they give visitors an idea of what they can expect when purchasing from you.
It’s important to have high-quality images that show off your products well, but also keep file sizes small so that pages load quickly for visitors with slower Internet connections.
You should also avoid using stock photos unless absolutely necessary because those images can look generic or unprofessional compared to real photos taken by professionals in your industry — customers want to know exactly what they will be getting when making a purchase!
- Fix the Broken Links
It's important to keep your website up-to-date and make sure all of the links work correctly. This will ensure that customers can get where they need to go without error messages popping up or having to click multiple times for something simple like going from product page A to product page B.
- Show off positive reviews
This one's kind of obvious, but if you have positive reviews from happy customers, don't hide them!
Put them on your homepage or at least put them in an easily accessible place on your website so that potential customers can see the good things others have said about your business and products.
Takeaway
These are 13 SEO tips that can help you increase your e-commerce sales. But, of course, the process to drive higher sales isn’t as easy.
So, consider hiring one of the best digital marketing companies that specialize in e-commerce SEO. Do some research on all SEO agency in London, pick one that has a good market reputation, and leverage their expertise to boost your sales through SEO.
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