content writing services
Kreative Machinez
12th October 2019

The Biggest Mistake Brands Make When Hiring Content Writing Services

If you aren’t putting out enough content across a few popular online platforms, your brand is almost non-existent today.

But then there’s much more to it than just hiring a company that offers the best content writing services in Kolkata.

Even when you’re publishing good quality content, it doesn’t necessarily assure you of good returns. And this is something so many business owners fail to recognize, which eventually leads them to commit common blunders that render their investment in content writers to nearly worthless.

If you’re looking to hire content writers or agency, it’s essential that you steer clear of these blunders.

Overlooking the SEO Aspect of Content

There’s a big difference between a high-quality blog post and a high-quality SEO-friendly blog post. For optimal rewards in terms of organic traffic and conversion, you want the latter one.

Unfortunately, that’s where so many business owners go wrong. They fail to look beyond “quality” which itself is quite subjective. Don’t be one of them!

Look for content writers who have the right skills and proficiency in optimizing their piece of content for search engines. Even better, instead hire the best SEO company in Kolkata that packs a good team of writers, copywriters or bloggers.

Other Factors to Consider

Following, there’s a lot more to good content than quality and SEO-friendliness.

For instance, if you intend to plug the content at the bottom of the funnel, SEO won’t even matter much. Copywriting skills, instead, would be at the pedestal wherein the value of content should be based, indirectly, on the balance between brand promotion and solution it provides, and, directly, on the conversion it makes.

So, to help you sidestep the common mistakes and get it right, here are the other factors you must consider when hiring content writers:

1.  What do you want to achieve with the content? The purpose greatly steers the kind of content it should be. For example, ToFu content has to be more engaging. On the other hand, content on sales page has to be more crisp and direct. Unless you know what your goals are, you wouldn’t find someone who can deliver you on that.

2. The effectiveness of content varies based on industries. Niches like marketing and fitness demand intensive, detail-oriented content. Whereas content around fashion or current affairs should be short and on-point. So, you must consider your industry and match it with whether the content writers or agency has the experience of working with clients in this industry.

Again, if you aren’t putting out enough content across a few popular online platforms, your brand is almost non-existent today.

But then producing content itself isn’t an end-all-be-all goal. You want content across different channels that work for your brand and help you achieve your business goals. And this requires you to have content writers or agency by your side who are *really* good.


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