Tag: content marketing

The (Right) Content Strategy for This Pandemic

Unless your customers live on Mars, they are, in one way or another, affected by the on-going pandemic. So, there’s just no way you can - and should - continue with your regular editorial calendar, disregarding the present crisis. It’s...


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7 Content Marketing Mistakes That You Cannot Afford In 2020

“Content marketing is the only marketing that’s left.” - Seth Godin Content marketing gets 3X more leads than paid search advertising. There are countless such statistics that underline content’s prevalence in the marketing world today. But then crafting a high-converting...


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