You hired an SEO company in Kolkata… or in case if you’re a DIY-ninja, you read our post 31 Quick Tips To Increase Website Traffic In Less Than A Month… and you finally managed to increase your website traffic.
But then just when you thought things are getting better and you’re on to achieve big, another challenge hit.
You can’t generate enough leads!
Here’s a thing about increasing website traffic: It won’t necessarily increase the conversion.
They Are Different
Lead generation is a different subject that demands its own unique strategies and approach. Driving more traffic to your website is only one part of the process – and a small part, to that.
If you want to capture more leads, you need to do more than just hire experts for SEO services and get more traffic. You need a thorough lead generation strategy.
And even then, your efforts might fail.
After all, it’s not that easy.
Getting people to give you their email address (or phone number) – especially in today’s competitive market when they are bombarded with promotional outreach and messages – is a big challenge.
So, even when you’re pulling the threads to get more leads, you’re still going to struggle.
This 3-part series will focus on this exact subject.
By then end, you’ll have a fair idea of why your lead generation efforts are falling flat.
Let’s get to it.
Here are five reasons why you’re struggling to generate more leads:
1. You’re Attracting The ‘Wrong’ Audience
There’s a big difference between the audience and the targeted audience. Many people undermine this difference.
You did manage to attract people to the landing page. (Maybe your headline was irresistible. Maybe your copy was intriguing.)
Will those people convert?
The answer is ‘no’ if they aren’t the people who you’re targeting.
So, if your conversion is poor despite higher traffic, one of the big roadblocks you must consider is that the traffic is now targeted or relevant to your business or product.
What’s the solution to this?
You simply focus on attracting people who are more relevant – people who fit your buyer’s persona.
Of course, it is not easy. This would require you to change your SEO strategy. Your editorial calendar might need an overhaul. Your overall social media approach might need a shuffle.
But in the end, do what needs to be done to ensure, above all, you’re reaching to and attracting a relevant audience base whose contact details you want.
If not, generate all the traction you want, the conversion of your lead generation strategy would remain low.
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