There are countless guides on how to find content ideas.
But here’s a thing: There’s a big difference between just finding content ideas AND finding content ideas that help your site rank higher on SERP.
Sure, for instance, a casual browse on Quora can uncover countless content ideas. But can those ideas boost your website’s ranking?This is a nuanced difference that you must consider if you’re really serious about SEO. (It is one of those things that separate the best digital marketing agency Melbourne, Kolkata, California, or anywhere in the world from the rest.)
Even with a narrow niche, you can create content on so many different things. You need to discover those topics that can support your SEO goals and improve your organic traffic.
So, how do you do this?Starting with Keywords Research
It all starts with keyword research. You want your website (all its pages and blog posts) to rank better on SERP for relevant keywords that possibly have transactional value for your business in the long run.
So, what are these keywords? What keywords do you want your website to rank for? What keywords are more relevant and important for your marketing goals?Do keyword research and come up with a list of keywords. Leverage tools like Google’s Keyword Planner, Ahref, Semrush, Spyfu, Long Tail Pro, or any other reliable tool. Here are a few keywords research tips:
- Spend enough time in this process.
- Avoid highly competitive keywords - at least in the initial stages.
- Focus on “relevancy”; pick highly relevant keywords.
- Use the seed keyword to find its different variants or closely related keywords.
- Also, create a list of negative keywords.
- Focus on localized keywords.
Doing keyword research can be quite a task, difficult if you don’t have extensive experience. So, in case if you need help with keyword research, get connected to a digital marketing company in Kolkata.
Read part 2 of this two-part post: How to Find Content Ideas That Help Your Site’s Ranking? (Part 2/2)
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