In the previous post of this 3-part series, we covered how business owners can smartly price their products to boost online sales. We also discussed the need to update marketing copies based on the requirements and challenges of the now. If you didn’t read it, please go here and check it out: 5 Tips to Increase Online Sales During an Economic Crisis [PART 2]
Here are two other tips to increase online sales during an economic crisis:
4. Devising A Killer Customer Retention Strategy
Did you know customer retention is 5x cheaper than new acquisition?
And yet many businesses let go of this opportunity of driving a massive ROI. Don’t be one of them!
If you heed less to customer retention, it couldn’t be more perfect (and important) time to care about it than now.
Your existing customers can be the biggest driving force in keeping your business afloat in this economically difficult period.
Outline a good retention strategy. Offer your customers additional discounts, bonuses, more attention, and other goodies.
Keep them engaged throughout through personalized emails.
Based on their previous purchase, make them relevant recommendations.
There’s a lot you can do in retaining your customers. The key is to deliver them a good experience. Because 64 percent of customers say experience is more important than price. Besides, good experience translates into higher trust. And trust is one of the key factors consumers consider when making purchase decisions.
5. Hire A Digital Marketing Company in USA or India
With limited expertise, tool, and data, there’s only so much you can do yourself.
If you’re really serious about increasing your sales, taking professional help is highly recommended.
While hiring a digital marketing company India or USA might seem like a financially difficult decision given the current economy, it is, in fact, an investment that promises greater yield… provided you’re working with a good digital marketing company in USA or India.
A team of experienced marketing professionals can, despite the ongoing events, help you reach more customers and drive better conversion. They can help you fix your cart abandonment rate, build you a content asset, re-align your pricing strategy, and help create a good customer retention strategy.
So, if DIY doesn’t seem like a good idea at this critical point, consider hiring a reliable digital marketing company in USA or India to help you sail through this storm.
Even when the economy is going through a rough phase, opportunities exist in abundance.
Indeed, identifying and tapping on these opportunities is easier said than done.
The five tips we have covered extensively in this 3-part series will help you with that.
If you didn’t read the previous posts, please check them out here: