2021 is here! A new year doesn’t necessarily require a new digital marketing strategy; especially if what you have is already working well. However, it does demand subtle and smart changes to improve KPIs.
In that context, to give your new year a great and rewarding start for your business, here are 9 things you should this January 2021:
Update your pillar content– Pillar content aka evergreen content should ideally be updated regularly. Sadly, many people don’t. Start of a new year is a great time to audit your pillar content, identify gaps and outdated elements, and make changes accordingly. Follow the basic principles of content updating and re-purposing, and add new life to your old traffic-cow content.
Create an editorial calendar– This is the most fundamental part of content marketing. Without an editorial calendar, your content strategy is walking blindfold. Create a new calendar for the new year. It could of 3, 6 or even 12 months.
Focus on updated keywords– People won’t search ‘digital marketing 2020’ anymore; they would include 2021 in that query. With the change in year, also comes some changes to the queries people type on search engines. Update your target primary and secondary keywords sets accordingly.
Invest in new (and more) lead magnets– It’s a good practice to have more than one lead magnet. Each of them should target specific segments of your target audience. If you don’t already do this, in 2021 adopt this practice and improve your lead generation results. Recommended Read: 5 Reasons Why Your Lead Generation Efforts Are Failing
Outline a brand strategy– As we move forward, branding will become more and more important. Many business owners have failed at keeping up with this trend. Don’t be one of them. Make 2021 the year when you start focusing on your brand name. Start that process by outlining a good brand strategy. Recommended Read: 659 Reasons To Integrate Your Branding And SEO Strategy
Hire content creators– The more (high-quality and relevant) content you produce, the more opportunities you will discover to achieve your goals. If you’re working with any of the digital marketing companies, they would have their own team that will take care of it. But if you have an in-house marketing team or you’re DIY’ing this, you may want to hire more content creators to create and distribute different types and forms of content across all major platforms.
Get very active on LinkedIn– 2020 was the year of LinkedIn. The platform helped so many businesses (and personal brands) establish and grow. In 2021, it would remain just as big and important. So, get more active on LinkedIn. Recommended Read: Facebookization of LinkedIn: How To Dominate The Hottest Social Platform?
Reach out to collaborators– Leveraging on the reach and influence of others to grow own business remains an untapped tactic for many. Right in the first month of this new year, explore this territory. Figure out how to collaborate with relevant people in your industry in the coming weeks and months to achieve more.
Be nice to everyone– Wait, is this a digital marketing tip? Yes, it is!! Be nice to your target audience and just about everyone online. Respond to people’s questions; respond to their comments and emails. Say ‘hi’ to more people. Empathize with others’ needs and preferences. Respect their time and opinions. You would be surprised just how impactful this small thing can be for your brand (and sales) in the long run.
This is a quick digital marketing checklist for January 2021. Check them off and ensure this new year is great for your business growth and sustainability. If you need any help, get in touch with a digital marketing company in USA.